The Future of Fishing Scent Technology

Using a revolutionary manufacturing process to supercharge traditional soft plastic baits, BaitFuel enhances all the “go-to” color patterns, shapes and shimmer anglers demand for optimal performance! BaitFuel powered baits deliver a true TRIPLE threat

Learn the Science

What is BaitFuel

Developed in a Lab, Proven on the Water.

BaitFuel is SUPERCHARGED with F.A.S.T. – Fish Active Scent Technology –scientifically engineered to stimulate a fish’s predator instinct. Leading to more bites and longer hold times for your bait.

BaitFuel ‘s X55 Formula is injected directly into the bait with powerful attractants and taste enhancers that fish bite – cast after cast after cast.

  • Developed in a Lab

    BaitFuel has been scientifically engineered and tested to provoke optimal predator response in fish.

  • Proven on the Water

    BaitFuel has undergone extensive research, development and testing in the lab AND on the water to ensure BaitFuel performs cast after cast.

  • Winning Formula

    24+ months of R&D by world-class fisheries biologists (who also fish tournaments). Real science by scientists that fish.

Supercharge Your Fishing with BaitFuel

BaitFuel Freshwater

Explore

BaitFuel Scents

Explore

BaitFuel Saltwater

Explore

Backed by Science

  • Scent Integrated Baits

    BaitFuel is integrated into soft plastic to deliver an unbeatable one-two punch bait presentation

  • Science for the Win

    BaitFuel relies on science…real science and is proven to increase your catch rate

  • Proven bait colors

    BaitFuel is available in proven bait colors with super-soft and life-like action that fish can’t resist

  • Fish Active Scent Technology

    F.A.S.T. is the technology behind BaitFuel that stimulates fish predator instinct

  • Scent Cloud

    Because BaitFuel is water-based, it releases scent easily and mimics the smell and taste of real prey

  • X55 Formula

    BaitFuel is available soon in our x55 formula designed for bass but will work effectively for other species

Video Resources

View All Previous video Next video

BaitFuel - Get More Bites

For years, the ingredients in scent & attractants have sounded like they belong in the kitchen not on the water; Garlic, Black Licorice, Coffee and more have all been used in baits, sprays and gels without the science to back them up.

BaitFuel Triggers More Bites | BaitFuel

BaitFuel keeps fish biting, cast after cast, even on pressured bass by creating a scent cloud behind your bait. BaitFuel expands your strike zone and brings more fish to your bait. Now you can purchase your favorite soft plastics with BaitFuel infused directly into your bait OR apply it directly to what you’ve got tied on.

Developed In The Lab | The Science Behind Baitfuel

Baitfuel - The Bass Fishing Test | Proving Grounds

Does The “Bait Fuel” Scent Live Up To All The Hype Around It?

Randy does a review on the Baitfuel hype and discusses whether he believes that lives up to all the hype…

This is Going to CHANGE Bass Fishing as we Know it

From the lab to your tackle box the latest in bass attractant has a whole new definition. Bait Fuel from American Baitworks is not your traditional scent – the Bait Fuel formula literally triggers bass to feed and become aggressive. It is going to change bass fishing as we know it. You can either use it as an additive to the soft plastic lures you’re using right now or you can find it pre injected in Net Bait and Set the Hook soft plastics.

The Science Behind BaitFuel

BaitFuel is scientifically proven to make fish bite and keep biting – cast after cast! Fish Active Scent Technology (FAST) stimulates fish predator instinct.